“Dupes” – known in the beauty world as affordable alternatives to high-end products that are designed to replicate their look, performance and color – are having a moment. According to Fresha, dupes have racked up 1.2 million searches in the last month alone, a 4% rise in one quarter. With interest climbing and the dupe market showing no signs of slowing, Fresha has conducted a study to ascertain which brands and products Brits are on the hunt for dupes of, and how much they could be sa...